Hot Red Pink
By
Do you want your emails to sizzle? I want to draw attention … and then argue that the attention from beginning to end? I want to excite your prospects and customers?
Then e-mail messages to your color … hot.
The psychology of color is now a well established field, and anyone in marketing should have a good understanding of this issue.
Why is this important? Because colors affect our behavior. And his color choices, whether conscious of it or not, are sending a specific message.
While warmer colors … oranges, reds, yellows and warm earth tones to us, colder … blues, greens and pastels, cool and relaxing.
Overall … American North.
Different cultures have different color associations. In America, black is associated with death in China white and Chinese culture, and purple in Brazil. Northern climates respond more favorably to cool colors, while tropical climates respond more favorably to the warmer colors.
If you're in business, and the use of any color to attract attention or for any other reason, then the first consideration when planning the design any promotional material, is look at the market research of color reactions by your target audience.
Here are some of the results Research, North America, which may be helpful:
So … Who is your target market? Find the colors that correspond to, and use them.
Use the correct colors … at the right time … for the right reason.
Red attracts attention. It is absolutely the right color to create excitement and to draw the eye to a specific … as a title. Too, though, and is exhausting.
Blue is the favorite color of most people … in moderation. In the U.S., the blue is usually associated with serious … undoubtedly a positive association for e-mail prospects and customers.
Green goes with the money, retention and growth. Green is often used in health and financial sites, and in association with wealth and welfare.
Yellow is the color of the sun. It is associated with optimism and joy, and has been shown to induce the release of serotonin … feel good brain chemical. However, a little goes a long way, and too much can be overwhelming.
Use color wisely. The use of color can add a big impact. It also may overflow if a touch of color is a big puddle.
So hot color of your emails … enough to color create the connection you want to have with your target audience … to put them in the mood that leads to action step to improve their lives.
And … of course … yours too.
http://maxkazen.com Writer…mentored by one of today’s top professional web copywriters, Ray Edwards. Arsenal of writing skills built from 20 + years of persuasive corporate writing and leadership skills. Cornell Univ. School of Industrial and Labor Relations. Sharing left and right-brain training and techniques to strengthen your client and prospect relationships.
2 HOT 2 TROT! (Red/Pink look)
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